#2 Contextual Humanity

Following our previous post on recent film review and performance statistics, we are going to explore the idea of humanity, and the hidden subconscious role it can play in the world of cinematic review.

Historians E.H. Carr and John Warren in their respective academic texts What Is History? and History and the Historian state that whilst it may be possible for one to generate his or her own opinion, it is holistically impossible for a human being to withdraw himself or herself from their own subconscious context. For example, critics when criticising a film no matter how educated or professional will still be at the mercy of their own beliefs, values and preferences, and as such will not be at a state of total accurate or equal judgment of all film subjects. Therefore, a measure of their own personal opinion reaches the masses, and if influential will become a tyrannical judgment upon the film in question, for both positive or negative. And whilst many critics engage with what is or would be the collective judgment of the masses, these members of society, or citizens that read critical opinion are unaware that their own judgment is the successor of the critics personal judgment. Hence, an audience will be influenced to either see or not see film based on the opinion of the critic. Therefore, citizens inadvertently jump on the subconscious bandwagon of critical opinion, derivative of the critic’s own victimization by his unavoidable humanity.


This is why we believe a possible solution to this issue of contextual humanity within cinematic judgment could be to limit critical viewing before audience enjoyment. Too often, critical evaluation is released into the public sphere before or upon film release, either cooking the undercooked meat or stirring the flavoursome pot one too many times, either promoting or spoiling not only the film’s enjoyment for everyday citizens, but enforcing a specific opinion upon the citizen viewer before the viewing even occurs. Although, one may question how you achieve such a limited process in which critics are refrained from intellectual review for a period of time. Perhaps a ban on critical evaluation until two weeks post-release? Nevertheless, all of us here at Band Wagon are not shaming or defaming the use and professional quality of critic review, but only offering another avenue of cinematic evaluation, where the citizen arrives and departs from the cinema with their own individual review, as opposed to a derivative of the critic himself.

We would like to see the encouragement of a fair and respected review of any individual film in question, where it is evaluated on behalf of the greater society of both citizens and critics. Too often that not, friends and family members around us have a pre conceived notion of a film based on another individual critic’s opinion. Little did they know, that all of us, even film critics fall victim to their own humanity. It’s all part of being human!


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